Colgate Palmolive is proud to introduce a revolutionary new beauty essential Visible White Toothpaste. Formulated with a patented Active Oxygen based tooth whitening technology, it WHITENS TEETH IN 3 DAYS (when used as directed on pack). As soon as you brush, Colgate Visible White gives off a warming effect inside your mouth. Along with this, it releases a gentle wave of ultra fine whitening foam thats the Active Oxygen. The millions of active oxygen bubbles get absorbed gently into your enamel and whiten teeth from the inside out. Peppermint Sparkle: Fresh, bright with slight hint of spice, this delightfully balanced flavor brings a long-lasting flavor that feels like your mouth is sparkling.