It is a long lasting strong hold hair gel suitable for all hair types. Formulated with natural ingredients, it is petrolatum free and safe for hair. Usually fixatives used in hair gels are synthetic and lead to harmful side effects on hair. However, corn-based maltodextrin, used in this hair gel, is a naturally derived holding agent which has no harmful chemicals. It helps in safe hair styling. In addition to that, soya protein acts as a conditioning agent for the hair and helps moisturise and repair dry and damaged hair. Wheat proteins make the hair follicles strong thereby preventing hair breakage while trying different hair styles. This hair gel is sls and paraben free and has no harmful chemicals. To get a long lasting strong hold, apply on towel dried hair and style as required.