Keya Coastal Fish Fry Masala is an exotic spice blend made from the choicest of ingredients that are Hand Picked in the right proportion, gently blended and Coarse Ground to unlock taste and aroma only while cooking. EXPERT SPICE BLENDERS SINCE 1935: Keya Specialty Spices are prepared from the house of VKL Seasonings Pvt. Ltd. Since our inception in Kerala in 1935, the spice capital of the world, we have evolved from being whole spice traders to one of the India's largest seasoning and flavour solution provider across the globe. Experience in spices, combined with the latest quality standards in manufacturing (which involve 50 plus quality checks) helps us ensure that our products are word class in terms of purity, aroma, flavour and freshness